+44 (0)844 826 3136

We investigate opportunities for our clients to exploit in the media and inspire people to make informed choices. Our team has experience of making sure our clients hit the headlines. We solve the toughest media cases and won’t stop until that case is solved.

We see PR a bit differently. We will deliver exceptional results.

Sherlock is an authentic and personable Worthing-based consultant who is committed to being the most efficient provider of PR services to the professional services industry.

There’re not many PR consultants out there who can lay claim to having had four, seemingly unpromising stories on behalf of clients, on the front page of the national press.

Sherlock ensures that its clients initiate debates and
become part of some the biggest stories in the business world.

By constantly being alive to opportunities, this – often labelled ‘media hound’ –  has a personality that reflects the investigative nature of the PR industry. Sherlock won’t stop until the case has been solved.


The Team

Formerly of the BBC Press Office and a Brighton-based PR agency, Craig Peters became a winner of the Chartered Institute of Public Relations (CIPR) Outstanding Young Communicator Award in 2009. This award coming as a result of the role he played in breaking the PPI scandal in 2008 and securing a front page article in The Independent for a client working in the financial claims industry.

Craig was also selected as a member of the CIPR’s prestigious Future Leaders Forum; this group drawing together 12 of the UK’s most inspiring and talented young PR practitioners representing all UK regions and nations.

Craig is part of an elite group of PR practitioners that has secured front page national media coverage in four different publications for four separate clients – all of which are from the B2B space:

- Bishop’s Move, the UK’s largest family owned removals company, was featured on the front page of the Financial Times in 2012 complete with company van and branding

- Oxford Brookes University was featured on front page of an MBA supplement in The Guardian – the story featuring a client case study, client quote, photography, call to action and case study quote

- – featured on the front page of The Independent with supporting comments as news of the PPI scandal broke in 2008

- Bishop’s Move, featured on the home page of the Mail Online responding to the 2012 Autumn Statement. The Mail Online has a readership of over 120m.

In July 2013, following another successful year, Sherlock PR was shortlisted for the Low Budget Campaign of the Year Award through its work with Bishop’s Move at the 2013 CIPR Pride Awards.

Sherlock would be up against some of the largest in-house and agency teams across the Home Counties and the award ceremony takes place on December 4th, 2013.



Following your initial interrogation session with Sherlock, you will be provided with all of the services that make for an impactful PR campaign. You will be presented with a tailored strategy appropriate to your communications and business objectives which utilises our experience and knowledge in the professional services sector.

Perception Audits

Perception audits among target audiences and communities to develop your communications plan from a position of strength

Internal Communications

Effective, regular communication with employees is vital to the success of your business. We can combine our knowledge of corporate internal communications with an understanding of your employees’ needs.


Key message development aimed at authenticity,immediacy and engagement


Corporate and editorial copywriting

Strategy Workshops

Half-day strategy workshops to focus on what you want to achieve in terms of your communications goals and highlight the tools you already have to achieve them

Media and Message Training

This will focus on how to use the messaging framework, as well as help your key spokespeople understand how to deal with media and overcome common problems

Media Relations

There’s no one better at responding to breaking news. We are constantly alive to opportunities and understand what our contacts in the media need from you.

Full Proactive Press Office Support

Speaking opportunities, award entries, speechwriting and presentations

"I have been working with Sherlock PR for the last three years. It has been a great interaction. The Sherlock team understands the interests of our audience andinteracts with us editors in a very professional way. I am very happy of having Sherlock PR continuously helping me in finding interesting stories for the New Media Knowledge website."

Dr. Magda David Hercheui
Senior Lecturer Westminster Business School and editor of New Media Knowledge




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full case-file



full case-file



full case-file

"Craig is always efficient, helpful and works within my - often extremely tight - deadlines. Without doubt, he goes beyond the call of duty to ensure that he gets me the information I need, whether that means working out of hours or pulling all the strings necessary to get the quote, case study etc I need. Craig’s communication skills as a PR stand out from the rest. He is genuine, always honest about what he can deliver and is never pushy. Whenever I see an email from him in my inbox, I read it immediately. I would highly recommend Craig to any journalist."

Kate Hilpern
writes for The Times, The Independent, Evening Standard and The Guardian

Craig Peters is an award winning West Sussex-based PR consultant providing PR services to clients in the professional services industry.

At Sherlock, we believe in sharing our knowledge with local businesses, that’s why we have launched a series of quarterly workshops to be held at the Ardington Hotel, Worthing, West Sussex. Hosted by various experts who have been there, seen it and
done it in their relevant industries, these intimate half-day ‘Sherlock Investigates…’ workshops will empower attendees to go away with further knowledge on how to get the most out of their PR & marketing budgets.

Training Days

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Sherlock PR
4th floor,
8 high street,
bn11 1nu
Company No. 7817310
VAT No. 140 9835 07

+44 (0)844 826 3136

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