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We investigate opportunities for our clients to exploit in the media and inspire people to make informed choices. Our team has experience of making sure our clients hit the headlines. We solve the toughest media cases and won’t stop until that case is solved.

We see PR a bit differently. We will deliver exceptional results.

Sherlock is an authentic and personable Worthing-based consultant who is committed to being the most efficient provider of PR services to the professional services industry.

There’re not many PR consultants out there who can lay claim to having had four, seemingly unpromising stories on behalf of clients, on the front page of the national press.

Sherlock ensures that its clients initiate debates and
become part of some the biggest stories in the business world.

By constantly being alive to opportunities, this – often labelled ‘media hound’ –  has a personality that reflects the investigative nature of the PR industry. Sherlock won’t stop until the case has been solved.

onyourcase

The Team

Formerly of the BBC Press Office and a Brighton-based PR agency, Craig Peters became a winner of the Chartered Institute of Public Relations (CIPR) Outstanding Young Communicator Award in 2009. This award coming as a result of the role he played in breaking the PPI scandal in 2008 and securing a front page article in The Independent for a client working in the financial claims industry.

Craig was also selected as a member of the CIPR’s prestigious Future Leaders Forum; this group drawing together 12 of the UK’s most inspiring and talented young PR practitioners representing all UK regions and nations.

Craig is part of an elite group of PR practitioners that has secured front page national media coverage in four different publications for four separate clients – all of which are from the B2B space:

- Bishop’s Move, the UK’s largest family owned removals company, was featured on the front page of the Financial Times in 2012 complete with company van and branding

- Oxford Brookes University was featured on front page of an MBA supplement in The Guardian – the story featuring a client case study, client quote, photography, call to action and case study quote

- PortalClaims.com – featured on the front page of The Independent with supporting comments as news of the PPI scandal broke in 2008

- Bishop’s Move, featured on the home page of the Mail Online responding to the 2012 Autumn Statement. The Mail Online has a readership of over 120m.

In July 2013, following another successful year, Sherlock PR was shortlisted for the Low Budget Campaign of the Year Award through its work with Bishop’s Move at the 2013 CIPR Pride Awards.

Sherlock would be up against some of the largest in-house and agency teams across the Home Counties and the award ceremony takes place on December 4th, 2013.

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Services

Following your initial interrogation session with Sherlock, you will be provided with all of the services that make for an impactful PR campaign. You will be presented with a tailored strategy appropriate to your communications and business objectives which utilises our experience and knowledge in the professional services sector.


Perception Audits

Perception audits among target audiences and communities to develop your communications plan from a position of strength

Internal Communications

Effective, regular communication with employees is vital to the success of your business. We can combine our knowledge of corporate internal communications with an understanding of your employees’ needs.

Messaging

Key message development aimed at authenticity,immediacy and engagement

Copywriting

Corporate and editorial copywriting


Strategy Workshops

Half-day strategy workshops to focus on what you want to achieve in terms of your communications goals and highlight the tools you already have to achieve them

Media and Message Training

This will focus on how to use the messaging framework, as well as help your key spokespeople understand how to deal with media and overcome common problems

Media Relations

There’s no one better at responding to breaking news. We are constantly alive to opportunities and understand what our contacts in the media need from you.

Full Proactive Press Office Support

Speaking opportunities, award entries, speechwriting and presentations



"I have been working with Sherlock PR for the last three years. It has been a great interaction. The Sherlock team understands the interests of our audience andinteracts with us editors in a very professional way. I am very happy of having Sherlock PR continuously helping me in finding interesting stories for the New Media Knowledge website."

Dr. Magda David Hercheui
Senior Lecturer Westminster Business School and editor of New Media Knowledge

Results

Bishop’s Move

Bishop’s Move is the UK’s largest family owned removals company. Founded in 1854 and now run by its sixth generation of Bishop’s the company shares a history and heritage with the land within which it lies; employs over 450 staff nationwide; and relocates hundreds of families and businesses around the world each year.

In 2012 we looked to align the company with more national-led issues which impacted businesses and families that relied on using the roads. We also looked to utilise Bishop’s Move’s strong ‘family’ message in that successful firms balance the needs of the business, owners, and family dynamics. The upshot was that we discovered the formula for a very successful campaign which has continued into 2013.

full case-file

Russell New

Based in Steyning, West Sussex, Russell New is a firm of business, tax and charity advisors which provides services to small and medium sized businesses, private clients, trusts and charities.

We looked to make an immediate impression with the firm in 2011 and ensure that the company became part of some debates that impacted its customers. Within the first two weeks and with no prior media profile, the firm was featured in: Financial Mail on Sunday, CityWire, Crawley Observer, West Sussex County Times, The Guardian.

This momentum has carried on throughout the campaign. We positioned the firm as a leading commentator on all national tax and economic issues whilst at the same time secured various by-lined opportunities for Russell New to demonstrate its work with charities and not-for-profit organisations.

full case-file

SiteVisibility

SiteVisibility is one of the UK’s leading digital
marketing agencies. Based in the creative hub of Brighton’s South Laines, the company is responsible for iTunes’ most popular Internet Marketing Podcast, downloaded by over million people and over 16,000 each week. They are also behind what is now Europe’s biggest SEO Conference, BrightonSEO.

Sherlock was tasked with aligning SiteVisibility with more wider economic issues such as general employment levels and training, development and apprenticeships. We also looked to position the company as leading voice on ending the skills shortage in the SEO and digital marketing industry.

By doing so, in 2012 we propelled the company in front of an overall audience of over

full case-file

Active Surrey

Active Surrey supports the County Sports Partnership (CSP) which represents the local delivery network of public, private and third sector providers of sport and physical activity. It is a partner funded organisation dedicated to the support, promotion and development of sport and active lifestyles throughout Surrey.

As a retained client, part of our campaign plan was to assist Active Surrey with the 2012 Surrey Sports Awards - one of the most significant yet following the glitz and glamour of London 2012. Sherlock would work alongside BBC Radio Surrey to set up a series of interviews with award nominees and embargoed winners which included London 2012 Olympic medallists. In terms of print coverage, over 45 pieces were secured in magazines and regional newspapers across Surrey’s Boroughs.

full case-file



"Craig is always efficient, helpful and works within my - often extremely tight - deadlines. Without doubt, he goes beyond the call of duty to ensure that he gets me the information I need, whether that means working out of hours or pulling all the strings necessary to get the quote, case study etc I need. Craig’s communication skills as a PR stand out from the rest. He is genuine, always honest about what he can deliver and is never pushy. Whenever I see an email from him in my inbox, I read it immediately. I would highly recommend Craig to any journalist."

Kate Hilpern
writes for The Times, The Independent, Evening Standard and The Guardian

Craig Peters is an award winning West Sussex-based PR consultant providing PR services to clients in the professional services industry.

At Sherlock, we believe in sharing our knowledge with local businesses, that’s why we have launched a series of quarterly workshops to be held at the Ardington Hotel, Worthing, West Sussex. Hosted by various experts who have been there, seen it and
done it in their relevant industries, these intimate half-day ‘Sherlock Investigates…’ workshops will empower attendees to go away with further knowledge on how to get the most out of their PR & marketing budgets.



Training Days




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Contact

Sherlock PR
4th floor,
8 high street,
worthing,
bn11 1nu
Company No. 7817310
VAT No. 140 9835 07

+44 (0)844 826 3136
email: craig@sherlockpr.com

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