There’re not many PR consultancies out there that can lay claim to having had four, seemingly unpromising stories on behalf of clients, on the front page of the national press.
By constantly being alive to opportunities, this group of media insiders has a personality that reflects the investigative nature of our industry. We don’t stop until the case has been solved.
Formerly of the BBC Press Office, in 2009 Craig became a winner of the Chartered Institute of Public Relations (CIPR) Outstanding Young Communicator Award. Craig was then selected as a member of the CIPR’s prestigious Future Leaders Forum, this group draws together 12 of the UK’s most inspiring and talented young PR practitioners representing all UK regions and nations. Craig is also part of an elite group that have secured front page national media coverage in three different publications for three separate clients – all of which are from the B2B space.EMAIL CRAIG
Freelance journalist and PR consultant Kelly has 13-years’ experience in the world of newspaper, magazine and digital media publishing. She has also worked as a reporter and subeditor for regional newspapers and magazines and ventured into the world of PR, running the busy press office at her local college. Kelly has worked with a wide range of publications from business to business and consumer magazines focused on the construction and interior design industry, developing a love not just for bricks and mortar but for cushions and candles too.EMAIL KELLY
Louise has been writing in various forms since she was a teenager, starting out by interviewing bands for a local music fanzine before taking over the marketing and communications for a family business. After a career break raising her son and living in Tanzania, Louise focused on freelancing and now works with clients both at home and abroad. Louise has a passion for press releases and a slightly geeky obsession with SEO. She loves crafting content for websites and marketing purposes and is never happier than when weaving words to help others.EMAIL LOUISE
Shahlia has more than ten years
PR and marketing communications experience working for some of the world’s leading global PR agencies. Working with big and small brands, she creates and implements communications strategies that deliver positive results. Shahlia understands that all businesses have a story to tell, and more importantly, how to tell that story effectively.
Jo is a digital marketing consultant with a passion for sustainability. She specialises in social media strategy and management and has been responsible for a number of high profile integrated social media and creative content campaigns. Jo also provides a number of bespoke training courses on various topics for businesses or individuals.EMAIL JO
Kyrie is the very heartbeat of Sherlock PR. She’s the one who makes sure our clients are paid on time and that we get our pocket money to enjoy our weekends and evenings with. Her calm and unwavering personality ensures that Sherlock is run efficiently and productively. Some would even say that she is the nearest thing Sherlock has to a Watson.EMAIL KYRIE
Graham has been working as a website design and social media trainer, both within agencies and freelance for 8 years. With a wealth of experience, Graham has been very fortunate to work with a broad range of businesses and individuals in that time – from sole traders all the way through to multi-million turnover companies. He is skilled in email marketing, SEO and website design. Like Craig, Graham is also an avid follower of Brighton & Hove Albion FC!EMAIL GRAHAM
Freelance journalist and author Catherine, has over a decade of experience at the frontline of UK press. Specialising in travel, food and health, her articles appear regularly in all the major broadsheets and tabloids, as well as countless magazines. She is the author of the bestselling journalism book ‘No Contacts? No Problem! How To Pitch a Freelance Feature’ and also writes her an award winning travel blog thefoodexplorer.co.ukEMAIL CATHERINE
Perception audits among target audiences and communities to develop your communications plan from a position of strength
Effective, regular communication with employees is vital to the success of your business. We can combine our knowledge of corporate internal communications with an understanding of your employees’ needs.
Key message development aimed at authenticity,immediacy and engagement
Corporate and editorial copywriting
Half-day strategy workshops to focus on what you want to achieve in terms of your communications goals and highlight the tools you already have to achieve them
This will focus on how to use the messaging framework, as well as help your key spokespeople understand how to deal with media and overcome common problems
There’s no one better at responding to breaking news. We are constantly alive to opportunities and understand what our contacts in the media need from you.
Speaking opportunities, award entries, speechwriting and presentations
Bishop’s Move is the UK’s largest family owned removals company. Founded in 1854 and now run by its sixth generation of Bishop’s the company shares a history and heritage with the land within which it lies; employs over 450 staff nationwide; and relocates hundreds of families and businesses around the world each year.
In 2012 we looked to align the company with more national-led issues which impacted businesses and families that relied on using the roads. We also looked to utilise Bishop’s Move’s strong ‘family’ message in that successful firms balance the needs of the business, owners, and family dynamics. The upshot was that we discovered the formula for a very successful campaign which has continued into 2013.
Based in Steyning, West Sussex, Russell New is a firm of business, tax and charity advisors which provides services to small and medium sized businesses, private clients, trusts and charities.
We looked to make an immediate impression with the firm in 2011 and ensure that the company became part of some debates that impacted its customers. Within the first two weeks and with no prior media profile, the firm was featured in: Financial Mail on Sunday, CityWire, Crawley Observer, West Sussex County Times, The Guardian.
This momentum has carried on throughout the campaign. We positioned the firm as a leading commentator on all national tax and economic issues whilst at the same time secured various by-lined opportunities for Russell New to demonstrate its work with charities and not-for-profit organisations.
SiteVisibility is one of the UK’s leading digital
marketing agencies. Based in the creative hub of Brighton’s South Laines, the company is responsible for iTunes’ most popular Internet Marketing Podcast, downloaded by over million people and over 16,000 each week. They are also behind what is now Europe’s biggest SEO Conference, BrightonSEO.
Sherlock was tasked with aligning SiteVisibility with more wider economic issues such as general employment levels and training, development and apprenticeships. We also looked to position the company as leading voice on ending the skills shortage in the SEO and digital marketing industry.
By doing so, in 2012 we propelled the company in front of an overall audience of over
Active Surrey supports the County Sports Partnership (CSP) which represents the local delivery network of public, private and third sector providers of sport and physical activity. It is a partner funded organisation dedicated to the support, promotion and development of sport and active lifestyles throughout Surrey.
As a retained client, part of our campaign plan was to assist Active Surrey with the 2012 Surrey Sports Awards - one of the most significant yet following the glitz and glamour of London 2012. Sherlock would work alongside BBC Radio Surrey to set up a series of interviews with award nominees and embargoed winners which included London 2012 Olympic medallists. In terms of print coverage, over 45 pieces were secured in magazines and regional newspapers across Surrey’s Boroughs.
No one can control or predict the news agenda. That’s why it’s so important to really understand what material journalists want and when they need it by. Having secured four front page national stories for clients there is probably no one better placed to discuss this than one of Sherlock’s own media hounds, Craig Peters. Craig will look at how to stay on top of the current news agenda; how to write and structure copy in response to breaking news; how to make the lives of journalists easier; and importantly, how to secure hard hitting, impactful media coverage for your business.
Special introductory price at just £100+VAT
Not all of your press releases will get used. So what’s the problem? Why aren’t some (or maybe most) of your press releases not getting picked up? Ask yourself; do you care about the quantity of the journalists picking up your releases or the quality of the coverage? At this workshop you will learn how to improve your press releases and secure coverage in the right publications. We will look at understanding what the journalist and his/her readers want; focussing on the news angle (is it really news?); how to express and communicate your messages; and the fine-line between selling and over-selling.
This workshop will look at the perspective of the journalist and how they work with PRs to gain maximum press exposure. Previous workshops have looked at the content from the PR point of view and now, we hear what the media wants straight from the horses’ mouth. Catherine Quinn is a freelance journalist who has written for the national press, for over 12 years. She writes for The Guardian, The Times, The Mirror, The Sun, and a great many magazines. She is also the author of bestselling journalism guide ‘No Contacts? No Problem!’
Web content strategy is one of the hottest topics in the digital world. But what does it mean – and why does it matter in the world of business? This half-day workshop will explain all and show you how to develop a robust content strategy for any organisation. Drawing on the latest thinking on content strategy from all over the world, the workshop will cover how content strategy supports business and communication goals; how to cater for mobile and multi-devices; what a content strategy will look like and how to measure its success.
Everyone is now well aware that social media sites such as Facebook, Twitter, YouTube and LinkedIn can be immensely powerful tools to promote businesses. But do you really understand what you need to do to promote your business via these channels? This workshop will cover the very basic steps to getting your business started on social media platforms and teach you how to start generating new sales leads and building your customer base. We will also explore how to track the number of leads or sales you get from social media as well as in-depth practical guides to the most popular social media sites.
A clients reputation is not necessarily damaged by a crisis itself, what is damaging is if its communications is handled badly. Take Findus for example and the horsemeat scandal; it took them almost 24hrs to release a statement after traces of horsemeat was found in its lasagnes. In contrast, the likes of Tesco and Waitrose were applauded for writing an immediate open letter of apology. Most companies will be faced with a crisis or business threatening event at some point. This workshop will look at the rules and systems for handling stakeholder and media relations during and after a crisis.