We investigate opportunities for our clients and deduce the best possible approach to empower them to make the smartest use of their budgets and inspire their key audiences to make informed choices.

We have decades worth of experience in ensuring businesses, large and small, hit the headlines. We guide and assist you in providing thought-provoking content which gets in front of your customers.

We see the big picture – and we make sure you become part of it.

We work on a national scale, helping our clients raise awareness of their services, products, values, and ethics.

Sherlock PR doesn’t rest until your case has been solved.

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We See PR a Bit Differently. We Deliver Exceptional Results.

Sherlock is a Sussex-based consultant who is committed to being the most efficient provider of B2B PR services to the professional services industry.

There are not many PR consultants out there who can lay claim to having had four, seemingly unpromising stories on behalf of clients, on the front page of the national press.

Sherlock ensures that its clients initiate debates and become part of some the biggest stories in the business world.

By constantly being alive to opportunities, this – often labelled ‘media hound’ – has a personality that reflects the investigative nature of the PR industry. Sherlock won’t stop until the case has been solved.

About Sherlock

Formerly of the BBC Press Office for Eastenders and Holby City, Craig Peters’ experience spans across a range of sectors including accounting, law, travel & tourism, sport, technology, recruitment, property, insurance, and live events.

Craig founded Sherlock PR in 2010 and is a firm believer in providing honest consultancy to his clients, advising them as to the most effective use of their budgets and proactively creating solid relationships across their internal marketing teams.


– Winner of the 2009 CIPR Outstanding Young Communicator Award

– Selected as a member of the CIPR’s prestigious Future Leaders Forum. This group drawing together 12 of the UK’s most inspiring and talented young PR practitioners.

– Shortlisted for the 2013 CIPR Low Budget Campaign of the Year Award.

– Finalist for the Outstanding Independent Practitioner Award at the 2015 CIPR South of England and Channel Islands PRide Awards

Craig Peters - Sherlock PR

Craig is also part of an elite group of PR practitioners that has secured front page national media coverage in four different publications for four separate clients. You will have at your disposal an authentic, professional, personable and committed consultant with a wealth of experience in responding to challenging briefs.



Our expertise is vast – from providing content for keynote speeches both domestically and abroad, to drafting newsworthy comments in response to high-profile breaking news; we are flexible and adaptable to all requests.

We will provide you with the services you need to ensure your key messages reach the audiences which will positively impact your bottom-line.

Speech writing

We regularly draft content for keynote speeches performed by C-suite level speakers. Our speeches have been featured at conferences as far as Madrid, Spain and in London, UK.

Media relations

On top of the news agenda, we are constantly monitoring the day’s trends and your industry developments. This allows us to respond with your comments, although drafted by us, which we sell-in and distribute that very day.

Website copy

We are often approached to draft content for both brand new and existing websites. From law firms to video production companies, our experience in this area is diverse.

Fully functional press office support

Press releases, by-lined features and case studies are all written by and distributed to your key media outlets to secure coverage which will enhance your brand awareness and promote your products and services.

Internal communications

The creation of content for internal presentations and newsletters to help keep your entire workforce well-informed of company news and developments. We also have experience in writing the content for a vast array of internal newsletters and journals.

Presentation content

Our larger international clients often commission us to create content to support new concepts which will be presented to other departments across the world.

Media Relations

There’s no one better at responding to breaking news. We are constantly alive to opportunities and understand what our contacts in the media need from you.

Message development

We will create your key media messages which will feature throughout our campaigns and aim to enforce trust in your brand.

“I have been working with Sherlock PR for the last three years. It has been a great interaction. The Sherlock team understands the interests of our audience and interacts with us editors in a very professional way. I am very happy of having Sherlock PR continuously helping me in finding interesting stories for the New Media Knowledge website.”

Dr. Magda David Hercheui

Senior Lecturer Westminster Business School and editor of New Media Knowledge

We Get Results

Bishop’s Move

Bishop’s Move is the UK’s largest family owned removals & storage company. Founded in 1854 and run by the sixth generation of Bishop’s, the company celebrated its 160th year in business in 2014. As part of the on-going campaign we would position Bishop’s Move’s core values and strong family ethics within mainstream media investigating one of the property market’s hop topics – the Help to Buy scheme. We would look to promote the company and its 22 regional branches and franchises across the UK as forward thinking and championing first time buyers. The upshot was that we discovered the formula for a very successful campaign which has continued into 2015.

full case-file

Russell New

Based in Steyning, West Sussex, Russell New is a firm of business, tax and charity advisors which provides services to small and medium sized businesses, private clients, trusts and charities. We looked to make an immediate impression with the firm in 2011 and ensure that the company became part of some debates that impacted its customers. Within the first two weeks and with no prior media profile, the firm was featured in: Financial Mail on Sunday, CityWire, Crawley Observer, West Sussex County Times, The Guardian. This momentum has carried on throughout the campaign. We positioned the firm as a leading commentator on all national tax and economic issues whilst at the same time secured various by-lined opportunities for Russell New to demonstrate its work with charities and not-for-profit organisations.

full case-file

Retail Human Resources

RHR is the oldest and largest recruitment company specialising specifically in the retail sector. The company approached Sherlock PR to help promote an internal process which is aligned with one of the most debatable topics in recent years – the gender pay gap. Since its foundation in 1988, RHR has held a completely open salary policy which builds trust and respect, and ensures that people are not, unwittingly, treated unfairly. RHR believes that salary transparency leads to better culture, higher retention, and a more effective business than secrecy. Sherlock would use this messaging template to propel the company into the spotlight of the mainstream national media.

full case-file


Automation in the workplace and the use of robots on the factory floor continues to dominate the news agenda. Fuelled by unparalleled levels of developments in artificial intelligence (AI), big data, 3D imaging, and robotic process automation, the ‘Factory of Tomorrow’ has well and truly arrived

As one of Europe’s leading suppliers of machine vision systems to industry, Industrial Vision Systems works alongside manufacturers who continue to be driven by innovative developments in automation.

full case-file

Retail Human Resources
Russell New
Bishop's Move
DMA Partners

“Craig is always efficient, helpful and works within my – often extremely tight – deadlines. Without doubt, he goes beyond the call of duty to ensure that he gets me the information I need, whether that means working out of hours or pulling all the strings necessary to get the quote, case study etc I need. Craig’s communication skills as a PR stand out from the rest. He is genuine, always honest about what he can deliver and is never pushy. Whenever I see an email from him in my inbox, I read it immediately. I would highly recommend Craig to any journalist.”

Kate Hilpern

writes for The Times, The Independent, Evening Standard and The Guardian

Contact Sherlock PR

Sherlock PR, The Mill Building, 31 – 35 Chatsworth Road, Worthing, BN11 1LY

+44 (0)844 826 3136 ~ craig@sherlockpr.com

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